Importance of marketing activity for companies of agri-food sector

T. V. Shtuchka


Abstract


The theoretical principles of determination of the essence of marketing activity in agriculture are considered in the article. The importance of marketing activity for the companies of agri-food sector is proved. Its impact on increase of the results of economic activity is shown.


Keywords


marketing; marketing activity; agri-food sector; entrepreneurship; economic efficiency

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Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa


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