Methodological approaches to assessment of marketing activity of enterprises of agri-food sector

T. V. Shtuchka


Abstract


The theoretical bases of research of methodological approaches and features in the evaluation of marketing activity of agri-food sector enterprises are considered in the article. It has been carried out the investigation of the formation of effective marketing mechanism in enterprises of agri-food sector according to the defined areas.


Keywords


marketing; marketing activity; methodological approach; evaluation of marketing activity; agri-food sector; Indexes; economic efficiency

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Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 


Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa


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