Theoretical bases of adaptation of marketing processes in modern food industry

Stanislav Anatoliyovych Buhayenko


Abstract


The article presents the definition of marketing of known economists. It has been examined the contemporary state of marketing and the situation with marketing training in Ukraine. It has been determined the definition of the concepts of specialization, differentiation, specificity. The organization of product positioning in the market is considered. The strategies of positioning are proposed. The basic knowledge and tasks that are necessary for construction of these strategies are defined.


Keywords


marketing and logistic activity; product differentiation; product positioning; specification; specialization

Full Text:

PDF

References


Grant, V. (1989). Jevoljucionnyj process. Moscow : Mir.

Interv"yu z I. Lylyk. Kvalifikatsiyni vymohy do fakhivtsiv-marketolohiv: diyal'nist' Ukrayins'koyi asotsiatsiyi marketynhu. (2006). Marketynh v Ukrayini, 6, 60.

Kotler, F. (2006). 300 kljuchevyh voprosov marketinga: otvechaet Filip Kotler. Moscow : Olimp-Biznes.

Kotler, F. (2005). Marketing menedzhment. SPb. : Piter.

Makkonnel, K. R. & Brju, S.A. (1992). Jekonomika: Principy, problemy i praktika. Baku : Azerbajdzhan.

Mann, I. B. (2005). Marketing na 100 % : Remiks: Kak stat' horoshim menedzherom po marketingu. Moscow : Mann, Ivanov, Ferber.

Rajs, Je. (2004). Pozicionirovanie: bor'ba za uznavaemost'. SPb. : Piter.

Slovnik inostrannyh slov. (1987). Moscow : Rus.jaz.

Smit, A. (1962). Issledovanie o prirode i prichinah bogatstva narodov. Moscow : Socjekgiz.

Traut, Dzh. (2010). Otlichajsja ili pogibaj. SPb. : Piter.

Ujebster, F. (2005). Osnovy promyshlennogo marketinga. Moscow : Izdatel'skij dom Grebennikova.

Yazliuk, B. O. (2006). Formuvannia ta realizatsiia investytsiino–innovatsiinoho potentsialu pidpryiemstv. Naukovi zapysky Ternopilskoho natsionalnoho pedahohichnoho universytetu imeni Volodymyra Hnatiuka. Seriia: ekonomika, 20, 149-152.


Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Refbacks

  • There are currently no refbacks.




Copyright (c)



 

Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 


Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa


© West Ukrainian National University

© «Ekonomichnyy analiz», 2007-2023