Theoretical bases of adaptation of marketing processes in modern food industry

Stanislav Anatoliyovych Buhayenko


Abstract


The article presents the definition of marketing of known economists. It has been examined the contemporary state of marketing and the situation with marketing training in Ukraine. It has been determined the definition of the concepts of specialization, differentiation, specificity. The organization of product positioning in the market is considered. The strategies of positioning are proposed. The basic knowledge and tasks that are necessary for construction of these strategies are defined.


Keywords


marketing and logistic activity; product differentiation; product positioning; specification; specialization

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References


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Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 


Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa


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