The necessity for implementation of a marketing mechanism innovation development in enterprises
Abstract
The article reveals the content of the concept «marketing innovations». The basic principles of the marketing mechanism of innovation development in the enterprises are determined.
Keywords
References
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Articles are distributed under Creative Commons Attribution International 4.0 (CC-BY-NC 4.0)
Science Works Journal "Ekonomichnyy analiz"
ISSN 1993-0259 (Print) ISSN 2219-4649 (Online) DOI: 10.35774/econa
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