The necessity for implementation of a marketing mechanism innovation development in enterprises

Lyudmyla leksandrivna Lomovskykh


Abstract


The article reveals the content of the concept «marketing innovations». The basic principles of the marketing mechanism of innovation development in the enterprises are determined.


Keywords


marketing; innovations; marketing mechanism; marketing of innovations; enterprise

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References


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Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 


Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa


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