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Methodological support of realization of financial potential of the agricultural production enterprises
Abstract
The methodological basis for assessing the financial potential of the company with the consideration of the development of modern market economy are deepened in the article. We have considered the financial potential of the company from the standpoint of its ability to create competitive advantages to maximize the market value of the business as the main criterion for its attractiveness and financial protection of its business interests. The best scenario for the increasing of financial capacity of enterprise as for the resource approach is the search of the balance between the available resources and hidden abilities. We propose to use the system of value measurements on the basis of the resource factors of its creation. Our studies provide a basis for concluding that under current market conditions the financial potential of the company should be considered as the company's ability to create a competitive advantage to maximize the market value of the business.
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Articles are distributed under Creative Commons Attribution International 4.0 (CC-BY-NC 4.0)
Science Works Journal "Ekonomichnyy analiz"
ISSN 1993-0259 (Print) ISSN 2219-4649 (Online) DOI: 10.35774/econa
© West Ukrainian National University
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