Introduction. Current approaches to evaluation economic sustainability are based on the accounting (financial) model. This format makes it impossible to assess investment risks and takes into account the required rate of return, which necessitates its transformation in accordance with modern achievements of value theory. The latter does not refute the traditional key indicators of stability, but focuses on their limitations and proves the need for objective consideration in the analysis of the cost of capital.

Purpose. The purpose of the article is to study methodical approach to assessing the economic viability on the basis of a cost model that is currently defined as an analytical innovation and will formalize the level and conditions of economic stability to meet the needs of modern economic diagnostics and real business, which is focused on long-term economic growth.

The method (methodology). The following methods are used in this article: method of theoretical generalization (for organizing today's VBM -model); method of induction and deduction (for formation evaluation tools analytical economic viability); method of analysis and synthesis (for the determination of key monitoring indicators stable – unstable state enterprise).

Results. We have paid the attention to the fact that in the financial analysis model "financial health" of the company has been diagnosed in three projections: current economic performance, liquidity, balance growth. It has been formed the logics of usage of VBM -Model for assessment and identification of the economic viability, according to which the basic condition for a steady state is the excess of  financial profitability of expenses on equity. It is noted that in addition to the current values of the spread-forming indexes the dynamics of their changes is very informativem one. It is proved that the criteria of profitability, which should be determined as the spread  of yield realization, has become the basis of differentiation "stable – unstable" states. It is argued that an objective assessment of the stability prevents the use of fixed scales and rigid formal limits to identify states. The scale of state stability and priority indicators can have a variation according to the analytical needs of users. This maintains the key idea of evaluation, which is the ability to provide economically sustainable enterprise and to form positive flow of value-added business. 

Gardner, J. W. (1965). How to prevent organizational Dry Rot. Harper`s Magazine, 10, 24.

Ivashkovskaya, I. V. (2013). Finansovyie izmereniya korporativnyih strategiy. Steykholderskiy podhod. Moscow: INFRA-M.

Grant, R. (2010). Shareholder value maximization: Rehabilitatinga “dumbidea. Competitive Strategy Newsletter, 4 (1), 9-11.

Pettit, J. (2007). Strategic CorporateFinance, John Wiley&Sons: NJ, рр. 28–30.

Kochetkov, E. P. (2012). Finansovo-ekonomicheskaya ustoychivost organizatsii: diagnostika ugroz yiutratyi na rannih stadiyah kak odin iz faktorov ekonomicheskogo rosta Rossii (stoimostnoy aspekt). Trudyi Volnogo ekonomicheskogo obschestva Rossii, rabotyi pobediteley konkursa nauchnyih rabot molodezhi «Ekonomicheskiy rost Rossii», 161, 447-466.

Teplova, T. V. (2012). Innovatsii v finansovoy analitike. Modernizatsiya. Innovatsii. Razvitie, 12, 4, 54-61.

Marshall, A. (1983). Printsipyi politicheskoy ekonomii. Moscow: Progress.

Volkov, D. L. (2005) Pokazateli rezultatov deyatelnosti: ispolzovanie v upravlenii stoimostyu kompanii. Rossiyskiy zhurnal menedzhmenta, 3(2), 3-42.