Analysis of efficiency of enteprise sales activity

Iryna Volodymyrivna Spilnyk, Olha Mykhajlivna Zahorodna


It is considered the importance of efficiency OF enterprise sales activity. Its priority in business activity improvement is proved. The interrelation between produced and sold products is investigated. The indicators of consistency from the position of synchronicity and line balance of production and marketing enterprise subsystems are determined. It is analyzed the dynamics of produced and sold products. The analytical assessment of the marketing contribution into the financial results formation and the level of their quality are considered. It is made the evaluation of the composition, structure and dynamics of enterprise costs on sales, including warranty costs. The rate of their payback is determined. It is proposed the system of absolute and relative indicators of effectiveness sales activity of the enterprise as a whole and the efficiency of sales services activity, including methods of their analysis.


sales activity; sales policy; marketing; sales personnel; operational activity; business activity; efficiency; payback; analysis; evaluation; search capabilities; factors; reserves; nomenclature; assortment; structure; line balance; synchronicity

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