Management of enterprise competitive advantages

Yuriy Victorovych Goncharov, Olena Petrivna Kupper


In conditions of current competition it is extremely difficult to retain market positions which were acquired. Achievement of competitive advantage by the enterprise is one of the most important categories of market economy. It can characterize the company's ability to timely and efficiently adapt to the conditions of external market environment that can rapidly change, to resist the economic crisis phenomena, to survive and develop. The essence of the concepts "competitiveness" and "competitive advantage" are considered in the article. The definition of "competitive enterprise" is proposed. The main approaches to the management of enterprise competitiveness in the modern world are analysed. In the article the "Conceptual model of sustainable competitive advantage" by IA Kuznetsov is shown. This model demonstrates that sustainable competitive advantages are formed at the intersection of using external and internal opportunities of unique properties of enterprise. These properties are expressed through industry success factors and key capabilities of the organization. The article examines the types of competitive advantages according to the forms of origin and manifestation (internal and external). It is concluded that the main demand of modern enterprise management competitiveness is the scientific study of strategic competitive advantages and maintaining the achieved position for a long time.


competitiveness; competition; competitive advantage; strategy; research

Full Text:



Voronkova, A. E. (2000). Strategic management of the competitive potential of the enterprise: diagnosis and organization. Lugansk: East-Ukrainian National University.

Kryuchkova, I. V. (2004). Structural factors of economic development of Ukraine. Kyiv: Scientific Thought.

Zlyden, I. M. (2008). Conceptual framework of system management potential competitive. Kharkov: KNU.

Bliznuk, S. V., Ostapenko A. V. (2011). Competitive potential of entrepreneurship as a category of modern economic research. Mikolaev: BSNU.

Azoev, G. L. (2000). Competitive advantages of firm. Moscow: News.

Savchuk, S. I. (2007). Fundamentals of competitiveness theory. Mariupol: Renata.

Ivanov, Y. B. (2008). Competitive advantages of the enterprise, assessment, formulation and development. Kharkov: INZEK.

Kuznetsova, I. O. (2010). Create sustainable competitive advantages: a conceptual model. Odessa: ONUE.

Fathutdynov, R. A. (2005). Management konkurentosposobnostyu organization. Moscow: Eksmo.


Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.

Copyright (c) 2017


Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 

Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

© West Ukrainian National University

© «Ekonomichnyy analiz», 2007-2023