Development of system of food marketing in sphere of regional agrarian business

Abstract

Introduction.The food marketing is an integrating sphere between the production of agricultural goods and its consumption. Functioning of the system of the food marketing will provide effective activity of subjects of agrarian business in direction of providing of population by high quality food and agro-food market development.

Purpose.The article aims to investigate theoretical andscientific principles of forming of the food marketing in the system of regional agrarian business and to ground the measures of its development in modern terms.

The method (methodology).In the process of research the method of comparison, method of analysis, theoretical and logical methods of generalization have been applied. The dialectical method has become the methodological basis of research.

Results. The theoretical base of concept «food marketing» is considered as an interlink between the specialized producers of food and users. Its purpose is in the facilitation of delivery of products from a producer to the user. The place of agricultural production and processing enterprises is studied in the system of the food marketing. The model of functioning of the food marketing is developed in the «food chain» of participants of agrarian business. Forms and methods of realization of products of agriculture are analysed.  The measures as for the development of the system of the food marketing in agrarian business of region are determined.