Mechanism of management of export potential of machine-building enterprise

Abstract

The mechanism of management of the export potential of the machine-building enterprise on the principle of import substitution of the component of material costs is developed. This mechanism provides for the definition of export volumes of sales of products in value terms and reflects the interconnection of key production and economic indicators of the enterprise with the account of the needs of the external market in the context of implementation of measures of import substitution of material costs. The target function, which is a criterion for determining the limits of the level of import substitution of the component of material costs and the possibilities of creating a reserve of growth of the export potential of the machine-building enterprise based on increasing its competitiveness, is determined. It has been developed the model for determining the limitations of using the export potential of an enterprise with a view to minimize material costs when introducing measures for their import substitution, taking into account the pricing policy aimed at increasing the competitiveness of the enterprise.

On the example of the results of the production and economic activity of the machine-building enterprise PJSC "Hydrosila" it is defined that the introduction of measures of import substitution of the component of material costs gives positive results in terms of improving the efficiency of the enterprise. It is proved by the relevant calculations for determining the "upper" and "lower" limits of the growth of profitability of sales.

The developed mechanism for managing the export potential of a machine-building enterprise can be practically used in the economic activity of machine-building enterprises in order to find the optimal correlation between export sales volumes, production costs, material costs and profits.