Economic potential of tourism enterprises of Ukraine

Nelja Vasilivna Boshota


Introduction. The article considers the effectiveness of Ukrainian tourism activity. It shows the advantages and disadvantages of management, marketing and strategic planning of the travel business activity during 2014-2017.

Purpose. The article aims to conduct the analysis of the tourist flow of foreign and domestic tourists  within Ukraine or behind it; analyse the used (mastered) capital investments and their structures according to branches related to the institutional environment of tourism; evaluate financial results from economic tourism activities business in Ukraine; develop measures to improve the management of tourism activities in the country.

Method (methodology). Based on the methods of system and structural analysis and synthesis, we have determined the stages and ways of improving the management and implementation of industrial relations in the field of tourism activity. Their practical application will allow rational use of resource support organizations and increase financial results from tourism activities in Ukraine.

Result. The author has analysed the tourist flow of foreign and domestic citizens, its structure, the dynamics of volumes of capital investments that are related to Ukrainian tourism activity, and the growth rate / decrease in the volume of sales of services in this area during the last 4 years. This article includes the estimation of economic efficiency’s functioning in the areas, which are connected with tourist activity of the enterprises. It focuses on the necessity of introducing the ways aimed at increasing the effectiveness of strategic tourism management in relation to the realization of tourism activity in Ukraine at the each stage of creation and distribution in this type activity.


tourism; tourist flow; economic efficiency; profitability; profit; productivity; growth rate; strategy; management

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Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

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