Implementation of the marketing information system into the activity of service companies

Kateryna Andriivna Kompanets


Abstract


The article deals with the types of modern information systems. It proves their application in the activities of enterprises. The basic definitions of the concept of a marketing information system are presented. Its role in the enterprise management is established. The realities, which influence the development of services enterprises in the conditions of European integration of the country's economy, are explored.


Keywords


information systems; marketing; globalization environment; enterprise management; information communications; service companies

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References


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DOI: http://dx.doi.org/10.35774/econa2018.01.231

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Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 


Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa


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