Social Media Marketing as the instrument of promotion of enterprises as transport services providers

Hryhoriy Leonardovych Monastyrsky, Liuba Yaroslavivna Turchyn


The article aims to substantiate the expediency of Social Media Marketing use as an important tool for promotion and creation of a positive image of B2C by enterprises. They provide public transport services on the Internet, since these services are intended for consumption by the masses.

The article substantiates the feasibility of Social Media Marketing use as a valuable tool for promotion of enterprises as the public transport service providers on the Internet and communication with the target audience. The article deals with creating a positive image of the above-mentioned enterprises among the masses. The most effective ways, tools and platforms of SMM activity of companies are suggested.


Social Media Marketing; social networks; SMM; B2B; В2С; transport services; public transport; marketing; internet-marketing

Full Text:



Borysova T. M. (2017). Assessment of Quality Parameters of Ternopil City Public Transport Services Providers: the Results of Empirical Research. Ukrainian Journal of Applied Economics, 2(3), 11-18. – ISSN 2415-8453.

Boreiko O., Teslyuk V. (2017). Model of a controller for registering passenger flow of public transport for the "smart" city system. Lviv-Polyana: Publishing House Vezha&Co..

Content-marketing in B2B and B2C spheres. (n.d.). APText: marketing agency. Retrieved from:

Drell, Lauren. (2011). How Social Media Is Changing Paid, Earned & Owned Media. Retrieved from:

Komissarov, Andrej. (n.d.). SMM for B2B: peculiarities, rules, effectiveness. Retrieved from:

Zatsna, L. Ya. (2013). Innovative possibilities of implication of using communications in the Internet-marketing. Galicia Economic Issues, 4 (43), 214-221.

Internet-marketin in 55 minutes. (n.d.). Ingate Digital Agency. Retrieved from:

Bowden, Jason . (n.d.). The Impact of Social Media Marketing Trends on Digital Marketing. Retrieved from:

Doroshkevych D.V. (2014). Using social media as a means of marketing development of transport expedition companies. Retrieved from:

Zatsna, L. Ya. (2013). The main tendencies of the development of innovative services in domestic and foreign market. Development of Market Economy in Ukraine, 29 (1), 196-203.

How to use social media for providing B2B-sales? (n.d.). IQbuzz. Retrieved from:

Lukyanov, Konstantin. (n.d.). Do B2B-brands need SMM and how to use it correctly? Retrieved from:

Stalzner, Michael. (2012). Content-marketing: new methods of attracting clients at the era of the Internet. Мoscow: Mann, Y`vanov y` Ferber.

Boulton, A., Brunn, S.D., & Devriendt, L. (n.d.). Cyberinfrastructures and “smart” world cities: Physical, human, and soft infrastructures. International Handbook of Globalization and World Cities. Cheltenham, U.K.: Edward Elgar. Retrieved from:

Nowicka, K. (2014). Smart City logistics on cloud competing model. Procedia-Social and Behavioral Sciences, 151, 266–281.

Boreiko, O. Y., Teslyuk, V. M. (2016). Developing a controller for registering passenger flow of public transport for the "smart" city system. Eastern-European Journal of Enterprise Technologies, 6(3), 40–46.

Kupriyanovsky, V. P., Bulancha, S. A., Chernykh, K. Y., Namiot, D. E. (2016). Smart cities as the "capitals" of the digital economy. International Journal of Open Information Technologies, 2, 41-52.


Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.

Copyright (c)


Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 

Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

© West Ukrainian National University

© «Ekonomichnyy analiz», 2007-2023