The enterprise potential as an element of the strategic management of the international cooperation

Abstract

The essence of the strategy development process and its component parts are considered. The peculiarities of the strategic planning process are investigated and the essence of strategic management in the practice of activities of economic subjects is defined. It is identified that establishment of the strategic goals is a primary task for the successful functioning of the enterprise. The basic concepts that characterize the enterprise targets are considered. The relationship of the enterprise mission and goals is established. The system of defining the objectives of the enterprise on the foreign market, taking into account of the current state of its potential is formed. Schematic presentation of the process of goal setting of the strategic enterprise potential management in foreign trade activity is proposed. It is offered to realize the strategic management based on the current and future state of enterprise potential which is configured on the achievement of its targets with international cooperation.