Strategic aspects of the management of foreign and economic activity of the enterprise

Viktor Ivanovych Hanin, Svitlana Volodymyrivna Borokh


Introduction. The role and importance of foreign economic activity on both the macro and microeconomic levels is increasing in the conditions of globalization of the world economy and international economic relations. The problem of creation of an effective system of management of foreign economic activity in the enterprise becomes especially actual nowadays.

Purpose. The article aims to study the theoretical aspects of effective directions of enterprise functioning on the foreign markets. These aspects should be based on the development and implementation of the foreign economic activity strategy. It will allow the company to survive in the long-term competition.

Results. The article deals with the basic concepts of foreign economic activity management, the essence and process of its organization in the enterprise.

The essence of the foreign economic activity strategy in the economic sphere of activity has been considered. The necessity of its development at the enterprises has been proved. It has been concluded that the success of the enterprise increasingly depends on the rationally organized foreign economic activity vector. Therefore, today an extremely important role belongs to the improvement of the organizational structure of enterprise activity management in order to increase the efficiency of the economic entity in the foreign market and the ability to react quickly and adapt to changes in the external environment. The practical significance of conclusions of the research is that they can be used in making managerial decisions and developing measures to improve the efficiency of foreign economic activity in the enterprise.


foreign economic activity; strategy; globalization; enterprise; management; organization

Full Text:



Baula, O. V., Sachuk, A. V. (2013). Osoblyvosti formuvannja strategiji zovnishn'oekonomichnoi' dijal'nosti pidpryjemstva v suchasnomu globalizacijnomu prostori. Problemy rozvytku ta perspektyvy malogo pidpryjemnyctva v Ukrai'ni na suchasnomu etapi. Retrieved from: [in Ukrainian].

Kyrychenko, O. A. Vaganov, K. G. (2008). Suchasna systema upravlinnja zovnishn'oekonomichnoju dijal'nistju pidpryjemstva. Mehanizm reguljuvannja ekonomiky, 1. Retrieved from: [in Ukrainian].

Kis', O. P. (2015). Formuvannja strategii' zovnishn'oekonomichnoi' dijal'nosti pidpryjemstva: avtoref. dys. kand. ekon. nauk: 08.06.01. Kharkiv. [in Ukrainian].

Sajenko, M. G. (2006). Strategija pidpryjemstva. Ternopil': Ekonomichna dumka.

Metodychni pidhody do obg'runtuvannja vyboru zovnishnih rynkiv pidpryjemstvamy. (n.d.). Retrieved from: [in Ukrainian].

Keller, K., Kotler, F. (2018). Marketing menedzhment. Yzdatel'skyj dom "Pyter".[in Russian].

Porter, M. E. (2005). Konkurentnaja strategyja: Metodyka analyza otraslej y konkurentov. Moscow: Al'pyna Byznes Buks. [in Russian].

Bagrova, I. V., Redina, N. I., Vlasjuk, St. Je., Get'man, O. O. (2004). Zovnishn'oekonomichna dijal'nist' pidpryjemstva. Kyiv: Centr navchal'noi' literatury. [in Ukrainian].

Osoblyvosti organizacii' upravlinnja zovnishn'oekonomichnoju dijal'nistju v kompanii'. (n.d.) Retrieved from: [in Ukrainian].

Organy derzhavnogo upravlinnja VED v RB, i'h funkcii'. (n.d.). Retrieved from: [in Ukrainian].

Grylic'ka, A., Synycja, I. (n.d.). Upravlinnja zovnishn'oekonomichnoju dijal'nistju pidpryjemstva. Serija: Ekonomichni nauky Vypusk 36. Chastyna III. Retrieved from: [in Ukrainian].

Zovnishn'o-ekonomichna marketyngova dijal'nist' pidpryjemstva. (2018). Retrieved from: [in Ukrainian].

Karpenko, M. O., Zaharchenko, O. V. (n d.). Udoskonalennja organizacii' zovnishn'oekonomichnoi' dijal'nosti na pidpryjemstvi. Retrieved from: [in Ukrainian].


Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.

Copyright (c)


Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 

Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

© West Ukrainian National University

© «Ekonomichnyy analiz», 2007-2023