Concordance of the collision of normative requirements for trademark cost determination

Yuriy Volodymyrovych Pozdnyakov, Maria L’vivna Lapishko


Introduction. Some requirements for determining the value of a trademark of regulatory accounting and independent valuation bases are substantially controversial. This fact creates a normative and legal collision between them. This leads to the high relevance of the problem of coordination of these requirements.

Purpose. The article aims to investigate the influence of the revealed contradictions of regulatory accounting requirements and independent evaluation of the determination  of a trademark value on the validity of the choice of valuation methodological approaches and procedures; search and justify the possible ways to overcome the identified collision; determine the value of the trademark of normative and legal accounting; offer solutions that make it possible to avoid uncertainties caused by the presence of contradictions established in the study; substantiate the choice of appropriate valuation of methodological approaches and specification of the peculiarities of performance of valuation procedures.

Method (methodology). The general methodological basis of the study is to conduct a comparative analysis of the individual provisions of the normative accounting and independent valuation with the subsequent discovery of the existing contradictions and the synthesis of useful practical conclusions about the possibilities of contradictions coordination.

Results. The list of costs that can be taken in to account when applying the cost approach to the value of a trademark has been analysed and specified. It has been revealed that these types of expenses from the point of view of the current legislative and normative and legal framework of accounting are not considered as intangible assets. However, the fact of their implementation increases the value of trademarks that relate to intangible assets in terms of both regulatory bases under the investigation. It has been proposed to take into account expenses that indirectly relate to the trademark in its value only in part, using a lowering factor that is less than one. The appropriateness of the use of cost (property) methodological approach in assessing the market value of trademarks has been reasoned and theoretically grounded.  It has been done as we can observe the normative and legal collision between the normative bases under investigation while applying methodical approaches.


valuation; accounting; market value; intangible assets; trademark; brand name; goodwill

Full Text:



Polozhennya (standart) buhgalterskogo obliku 8 "Nematerialni aktyvy" [Principle code (standard) of accounting 8 "Intangible Assets", ratified by finance Ministry of Ukraine Order N 242 from 18.10.1999]. Retrieved from [in Ukrainian].

Metodichni rekomendatsiyi z buhgalterskogo obliku nematerialnyh aktyviv [Methodical recommendations for the Intangible Assets accounting, ratified by finance Ministry of Ukraine Order N 1327 from 16.11.2009]. Retrieved from – 09. [in Ukrainian].

Kasyanova, N. V., Soloha D. V., Moreva, V. V., Belyakova, O. V., Balakay, O. B. (2013). Potentsial pidpriemstva: formuvannya ta vikoristannya. [Potential of enterprise: forming and use]. Kyiv: "Tsentr uchbovoyi literatury".- 248 p. [in Ukrainian].

MIZHNARODNIY STANDART BUHGALTERS’KOGO OBLIKU 38 (MSBO 38). Nematerialni aktyvy [International Accounting Standard 38 (IAS 38). Intangible Assets]. Retrieved from [in Ukrainian].

Abdullaev, N. A., Kolayko, N. A. (2015). Otsenka stoimosti predpriyatiya (biznesa). [Enterprise (Business) cost valuation]. Moscow: «EKMOS». 352 p. [in Russian].

Gryaznova, A. G., Fedotova, M. A. (1999). Otsеnka biznesа [Business valuation]. Moscow: FInansy i statistika. 509 p. [in Russian].

Ridzevska, O. V., Salo, A. V. (2012). Ponyattya gudvilu ta harakteristika yogo skladovyh [Concept of Goodwill and it’s constituents description]. Naukovi pratsi Kirovogradskogo natsionalnogo tehnichnogo universitetu. Ekonomichni nauky. Scientific works of the Kirovohrad national technical university. Economic sciences. 22, part II. pp. 349-352. [in Ukrainian].

Samsonov V., Нarchenko S. (2004). Otsenka delovoy reputatsii, kak nematerialnogo aktiva kompanii [Goodwill valuation as copany’s intangible asset]. Finansovyiy direktor – Financial director. № 2, р. 24. [in Russian].

Kravchenko, M. S., Tsyigankova O. D. (2017). Gudvill: evolyutsiya podhodov k ponimaniyu ekonomicheskoy sushchnosti, harakteristika ego sostavlyayushchih, osobennosti formirovaniya [Goodwill: evolution of approaches to economic essence understanding, description of it’s constituents, features forming]. Theoretical and Practical Aspects of Economics and Intellectual Property. Issue 15. Рр. 146-150. Retrieved from – 6407/article/viewFile/.../131965. [in Russian].

Natsional’niy standart N 4 "Otsinka maynovih prav intelektualnoyi vlasnosti" [National standard N 4 «Intellectual ownership property rights valuation», ratified by Ministers Cabinet of Ukraine resolution N 1185 from 03.10.2007]. Retrieved from -2007-p. [in Ukrainian].

Friedman, Jack P., Ordway, Nicholas. (1995). Analiz i otsenka prinosyashchey dokhod nedvizhimosti. [Income Property. Appraisal and analysis. ]. Moscow: Delo Ltd, 480 s. [in Russian].

Tom Copeland, Tim Koller, Jack Murrin. (1995). Valuation: Measuring and Managing the Value of Companies. Second edition. McKinsey & Company, Inc., John Wiley & Sons, Inc. New York, Chichecter, Brisbane, Toronto, Singapore.

Pozdnyakov, Yu. V. (2005). Torgova marka pіdpryemstva. [The Trade mark of enterprise]. Visnyk otsinky – Valuation Announcer, 1, 5-22. [in Ukrainian].


Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.

Copyright (c)


Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 

Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

© West Ukrainian National University

© «Ekonomichnyy analiz», 2007-2023