Analysis of modern methods of assessment of enterprises competitiveness

Lyudmyla Oleksiivna Zajtseva


Abstract


Accurate assessment of business opportunities can help to develop a successful competitive strategy and determine the position of the enterprise on the market. Achievement of this goal is possible due to the operational and objective assessment of competitiveness. Nowadays, the scientific literature is represented by a large number of methods. But there is no generally accepted method of assessing the competitiveness of enterprises that would have been recognized by specialists-theorists and business  practitioners as a completely satisfactory one. Thus, the article considers different approaches to assessing the competitiveness of enterprises aimed at improving the position of the company on the market. The parameters of the activity of the enterprise  to assess its competitiveness are determined. Analysis of the methods has proved that simultaneous use of different methods  is the most efficient. Their results  complement each other and allow to get the most complete picture of the level of competitiveness.

Keywords


methods for assessing the competitiveness of enterprises; potential of the enterprise; enterprise performance; subjects of estimation; companies and competitors

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References


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Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa


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