Internet Research of Communication Activity of Ukrainian Urban Public Transport Service Providers

Tetiana Borysova, Grygorii Monastyrskyi, Anton Krulevskyi


Introduction. The article presents the results of the research of communication activity of Ukrainian public service providers in Internet and perspectives for the development of marketing of city public transport services. The level of public relations management, the positive publications about the service provider, the presence of interactive capabilities, the presence of social advertising of public transport services, the level of positioning of service providers and image support, a function of management of customer relations are investigated. The article analyses the market of Internet researches in Ukraine and identifies the main factors influencing the development of the market.

Purpose. The article aims to identify the level of communication activity of Ukrainian public service providers in Internet and vectors of the market of Internet marketing research development.

Method (methodology). The results of evaluation of communication activity of Ukrainian public service providers in Internet, which are carried out on the basis of personal observation and statistical review, are presented in the article.

Results. "The availability of interactive capabilities" has been determined as the most developed parameter of the sites of providers of urban transport services. "The function of management of relationships with customers" has been defined as the least developed parameter. Thus, the element "promotion" has been recognised as the most popular one among Ukrainian providers of urban transport services. The results of the study may be useful for scientists and graduate students in the field of public administration, marketing and management, managers of public transport enterprises.


marketing research; public transport; market of services; Internet marketing; marketing; market share

Full Text:



Doslidžennja Internet – audytoriji Ukrajiny u 2018 r. [Research of the Internet audience of Ukraine in 2018] (n.d.). Retrieved from: [in Ukrainian].

Lylyk, I. (2018). Rynok marketynhovyx doslidženʹ v Ukrajini 2017 rik: Ekspertna ocinka ta analiz UAM. [Market research in Ukraine in 2017: expert assessment and analysis of UAM]. Marketynh v Ukrajini – Marketing in Ukraine, 1, 4-24 [in Ukrainian].

ACNielsen Ukraine. (n.d.). Retrieved from: [in Ukrainian].

IPSOS Ukraine. (n.d.). Retrieved from: [in Ukrainian].


Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.

Copyright (c)


Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 

Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

© West Ukrainian National University

© «Ekonomichnyy analiz», 2007-2023