Formation of the strategy of forward-looking innovative development in Industry 4.0

Nataliia Letunovska, Liudmyla Saher, Liubov Syhyda


Introduction. The issue of the enterprises’ innovative activity intensification is one of the most important in the current conditions. Especially, if we take into account the increasing influence of Industry 4.0. Today, Industry 4.0 defines development trends for most enterprises, aiming to increase their own competitive advantage and strengthen their position in the global market. Most of the world's leading enterprises have already actively considered challenges of Industry 4.0 in their innovative activities. It allows them to find new solutions and achieve the desired results at lower costs and with higher added value. Accordingly, there is a need for adaptation of enterprises’ innovative activity to Industry 4.0. That is the reason why the concept of “strategy of forward-looking innovation development” is formed. And this concept requires further detailed research.

Purpose. The article aims to analyse the process of the strategy of forward-looking innovative development forming as an important part of enterprises' innovative activity in the conditions and trends of Industry 4.0.

Method (methodology). In the article, the following methods of scientific research have been used: method of system and structural and logical analysis (in the study of the theoretical foundations of innovative activity and the essence of Industry 4.0); method of comparative analysis and method of generalization ( in researching the scientists’ opinions on the stages of strategy of innovative development formation and the development of the author's vision of the process of the strategy of a forward-looking innovative development implementation).

Results. The conducted research has allowed to obtain the following results: the features of the forward-looking economic development are defined; specifics of enterprise's innovative activity are identified; and the main factors of influence are determined; the essence and trends of the Industry 4.0 on a global scale are analysed, the main areas of Industry 4.0 achievements’ implementation at enterprises and the ways of additional value creation are analysed; the stages of the strategy of innovative development forming at the enterprises, offered by domestic and foreign scientists, are considered, and the stages of the strategy of forward-looking innovative development formation in the conditions of Industry 4.0 are determined.


strategy; innovative activity; forward-looking development; innovation; Industry 4.0; trend

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Science Works Journal "Ekonomichnyy analiz"

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