Theoretical aspects of innovative potential of enterprise within formation of management strategy

Abstract

Introduction. The competitive conditions of enterprises functioning provide of necessary to turn to the organization of innovative activity. Proactivity in the business environment is determined by the presence of a set of tools to use of appropriate approaches to management such activities. As a result, there is a need for systematic consideration of the innovative potential enterprises.

Purpose: the study of theoretical aspects of innovative potential of enterprise by using the system approach to formation of management strategy.

Method (methodology). Methodological basis of the research were the following methods: analysis and synthesis – for the specification essence of innovative potential of enterprise; dialectical cognition – for the determining of factors for formation of management strategy of enterprise; structuring – for the developing of the innovative component in the strategy of enterprise development.

Results. The article is explored the system approach in the innovation activity of enterprise. The using of innovative potential enterprise within formation of management strategy is justified. The innovative component in the strategy of enterprise development is discovered.

The results of the study of theoretical aspects of innovative potential within formation of management strategy of enterprise are the basis for further research of diagnostic of innovative potential using at enterprises.