The role of the information and communication component in the management of the tourist destination

Abstract

Introduction. The article analyzes the essence of the tourist destination and the content of terms that determine the characteristics of the tourist services market by systematizing the works of foreign and Ukrainian authors. On the basis of the conducted research has been proved the role of the information and communication component in tourism and defined peculiarities of communication interaction based on the interests of the participants of the tourist destination.

The purpose of the article is to substantiate the role of information and communication component in the system of tourism and management of tourist destination; to systematize the processes of communication interaction between the participants of the tourist market based on the definition of their common interests.

Method (methodology).  Based on methods of system-structural analysis, causal analysis and argumentation are detailed interests of participants of tourist interaction and structured the components of the tourist destination and the correspondence with the processes of joint interaction of its participants.

Result of the research was to determine the interests of participants in communication interaction within the tourist destination and to activate the features that put into development an optimal model of communication interaction in tourism.