Application of the concept of regional marketing to manage socio-economic development of the region

Abstract

This work determines the role of regional marketing in achievement of the goal and objectives of territorial management. It justifies the need to form a regional marketing system to form a comprehensive strategy of regional development which should have a systemic rather than functional character. It is determined that there is a necessity for a marketing department at the head of which there should be an inter-regional information and marketing center, which would add organization and control the ability to the economic area. This will allow the exchange of information about the state of the domestic and foreign market and about the promotion of new types of products on the national and international markets. The author proposes the main directions of marketing research to improve the quality and to monitor the timely fulfillment of accepted regional programs.