Strategies of international hotel chains and determinants of planning their development in Ukraine

Vira Shevchuk, Oresta Bordun


Introduction. The hospitality business, as an economic activity, directly or indirectly creates jobs and is an important source of filling the treasury with foreign exchange. International hotel chains are important players in the hospitality market and in the hospitality industry in general, which is why a number of scientists are paying attention to the study.

Goal. The purpose of the article is to study the trends of strategies of international hotel chains, as well as to determine the determinants of planning the activities of global hotel chains in Ukraine.

Results. Based on the results of the analysis of the activity of world hotel chains, the strategies of their development in Ukraine are determined. In particular, the peculiarities of planning the activity of world hotel chains are characterized, the total number of the most popular hotel chains and their distribution on the territory of Ukraine is visualized. In addition, current trends in the functioning of national hotel corporations are presented, as well as trends in the further development of hotel brands. The novelty of this study is presented in determining the determinants of the spread of the world's most popular hotel chains in Ukraine. The analysis of hotel chains indicates a significant predominance of national (the share of global hotel chains in the hospitality market of Ukraine is only about 2%), which, in our opinion, due to a system of political, economic and security determinants, including: low level of economic development. per capita is almost the lowest in Europe); low solvency of the population and low share of expenditures on tourist services in the consumer basket of the average Ukrainian; instability of regulatory and legal support for the activities of domestic economic entities and the tax system of Ukraine; unpredictability with the settlement of the armed conflict in eastern Ukraine, etc. According to the results of the analysis of hotel chains, some main trends of their development are highlighted, which are mostly aimed at active development and use of information technologies and programs, improving service quality, improving image, reputation, attractiveness and uniqueness of each hotel brand.


hotel chains; hotel chains activity planning; strategies of international hotel chains; hotel brand; trends in the development of hotel chains; hospitality industry

Full Text:



Pandyak, I. (2016). Modern strategies of highly competitive organization of hotel chains. Journal of Geography, Politics and Society, 6 (4), 72-76.

Richard, B. (2017). Hotel chains: survival strategies for a dynamic future. Journal of Tourism Futures, 3 (1), 56-65.

Ivanov, S. and Ivanova, M. (2017). Determinants of Hotel Chains’ Market Presence in a Destination – A Global Study. Tourism, 65 (1), 7-32.

Dovgal`, G., & Dan`ko, N. (2017). International hotel chains: world experience for Ukraine. Current trends in the hotel and restaurant business: international and national experience. Kharkiv: Kh NU imeni V. N. Karazina, 110-127 [in Ukrainian].

Bezruchko, L. (2018). Current state and prospects of development of hotel chains in the world and Ukraine. Bulletin of Lviv University. International relations series, 45, 273-280 [in Ukrainian].

Malska, М. P., & Bordun, О. Yu. (2012).organization and planning of tourist activity: theory and practice. Кyiv: Center of Educational Literature [in Ukrainian].

International hotel chains and their effectiveness. Major global hotel chains. (2020). Retrieved from:

Hotel Chains. (2020). Retrieved from:

Jobs S. Top 100 Hotel Chains in the World. (2020). Retrieved from:

Booking com. (2020). Retrieved from:

Hotel interest: Who comes to us? (2020). Retrieved from: https://investory. news/gotelnij-interes-xto-do-nas-jde/ [in Ukrainian].

Hotel map. (2020). Retrieved from:

Official site Marriott International. (2020). Retrieved from:

Official site Hilton Worldwide. (2020). Retrieved from:

Official site Hyatt Hotels. (2020). Retrieved from:

Official site Radisson Hotel Group (2020).

Official site Accor. (2020). Retrieved from:

Official site Intercontinental Hotels Group. (2020). Retrieved from:


Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.

Copyright (c) 2020 Vira Shevchuk, Oresta Bordun

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.


Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 

Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

© West Ukrainian National University

© «Ekonomichnyy analiz», 2007-2023