Assessment of success factors as a result of implementation of social responsibility management

Mykola Mykolayovych Nadeyko


The subject of the study is methodological recommendation for assessing the consequences of the social responsibility introduction in the economic entities activities. The purpose of the article is a methodology formation for assessing the priority areas of social responsibility measures to achieve the desired success factors and its testing. Our aim was assessment of success factors from the introduction of activities on the basis of social responsibility. To achieve that goal we have identified socially oriented enterprises. The study was conducted on the basis of a survey of executive authorities. Sixty enterprises from twelve regions of Ukraine have been singled out, and their management representatives have become experts in assessing the priority areas of social responsibility management based on external vectors. External vectors such as: responsibility to the community, responsibility for the preservation of the environment and resources, responsibility to state fiscal authorities and the state were considered; responsibility to buyers and customers, responsibility to suppliers and partners. Vectors of social responsibility implementation based on the Sustain Ability matrix have been identified, which lead to the maximum effect for the enterprise. Measures or amounts of social investment in each area of social responsibility will be selected by management, depending on the purpose and capabilities of the enterprise, taking into account their priority. Using the method of analysis of hierarchies, namely the method of pairwise comparisons, success factors that are important for domestic businesses are identified. In particular, experts gave preference to such success factors as: increasing the productivity of the enterprise; cost reduction; the possibility of diversification of markets. Incomes growth and formation of a positive image of the enterprise can also be considered as important factor. Using the results of the research will encourage the management of enterprises to conduct business socially responsibly and use those measures that they believe will have the greatest impact on success.


social responsibility management; external vectors of social responsibility; success factors

Full Text:



The Responsible Business Map. Business in the community. The Prince’s Responsible Business Network. Retrieved from: uk/the-responsible-business-map/ [in English].

Vorobey, V. & Zhurovska, I. (2010). Nefinansova zvitnistʹ: instrument sotsialʹno vidpovidalʹnoho biznesu [Non-financial reporting: a tool for socially responsible business]. Kyiv: Predstavnytstvo OON v Ukrayini / Initsiatyva Hlobalʹnoho dohovoru v Ukrayini [in Ukrainian].

Buyan, O. A. (2012). Pidkhody do otsinky efektyvnosti korporatyvnoyi sotsialʹnoyi vidpovidalʹnosti pidpryyemstv v Ukrayini [Approaches to assessing the effectiveness of corporate social responsibility of enterprises in Ukraine]. Visnyk Dnipropetrovsʹkoho universytetu. Seriya «Ekonomika» – Bulletin of Dnipropetrovsk University. Series «Economics», 6 (2), 159-165 [in Ukrainian].

Berezina, O. Yu. (2012). Kilʹkisna otsinka sotsialʹnoyi vidpovidalʹnosti korporatsiy [Quantitative assessment of social responsibility of corporations]. Visnyk Ukrayinsʹkoyi akademiyi bankivsʹkoyi spravy – Bulletin of the Ukrainian Academy of Banking, 1(32), 97-101 [in Ukrainian].

Bayura, D. (2009). Korporatyvna sotsialʹna vidpovidalʹnistʹ u systemi korporatyvnoho upravlinnya [Corporate social responsibility in the system of corporate governance]. Ukrayina: aspekty pratsi – Ukraine: aspects of work, 1, 21-25 [in Ukrainian].

Mazuryk, O. V. (2010). Sotsialʹnyy audyt: potentsiyni mozhlyvosti ta perspektyvy zastosuvannya v ukrayinsʹkomu suspilʹstvi [Social audit: potential opportunities and prospects for application in Ukrainian society]. Ukrayinsʹkyy sotsium – Ukrainian society, 1, 137–144 [in Ukrainian].

Yevtushenko, V. A. (2013). Otsinka korporatyvnoyi sotsialʹnoyi vidpovidalʹnosti: metody, obʺyekty, pokaznyky [Assessment of corporate social responsibility: methods, objects, indicators]. Visnyk NTU «KHPI» – Bulletin of NTU «KhPI». 46 (1019). 53–63. Retrieved from: file:///C:/Users/Asus/Downloads/Vcpitp_2013_46_8.pdf [in Ukrainian].

Oleksyuk, O. S. (1998). Systemy pidtrymky pryynyattya finansovykh rishenʹ na mikrorivni [Micro decision support systems at the micro level]. Kyiv: Naukova dumka [in Ukrainian].


Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.

Copyright (c) 2020 Mykola Mykolayovych Nadeyko

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.


Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 

Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

© West Ukrainian National University

© «Ekonomichnyy analiz», 2007-2023