Ukraine express Ukraine express delivery market industry analysismarket industry analysis

Abstract

The article is devoted to the study of the express delivery market in Ukraine. The subject of the study is courier and postal services that provide express delivery services. Based on the study of statistical indicators, a conclusion was made on the state of development of Ukraine's economy in 2020 and analysis of data from the National Bank of Ukraine, the International Monetary Fund, the Cabinet of Ministers of Ukraine analyzed forecast indicators for Ukraine's economy in 2021-2023. negative trends in the economy of Ukraine, the e-commerce market continues to grow rapidly as an alternative to self-employment in quarantine. The structure of the e-commerce market is studied, the model of the e-commerce market in Ukraine in 2019-2020 is built. The conclusion about emergence of a new niche in the market - food delivery is made. In order to analyze the express delivery market in Ukraine, a PEST analysis was conducted by political, economic, social and technological categories. The volume of the express delivery market in 2020 is studied. The growth indicators of the express delivery market are analyzed. The environment of the express delivery market in Ukraine is studied. It is determined that the largest market operator is Nova Poshta, which is active in the e-commerce market and in the C2C and B2B categories. Another market share is occupied by Ukrposhta, Intime, Mist Express, Delivery, which are Nova Poshta's biggest competitors. The rapid entry of operators such as Justin and Allo Express indicates low barriers to entry into the express delivery market. Using the model of Porter's 5 forces, the main threats of the transportation market were analyzed, which allowed to identify such threats as - the development of its own delivery of online retailers, the dynamic development of the market and the entry of new operators; low entry barriers, frequent increase in tariffs for services without improving the quality or expanding the portfolio of services, the possibility of losing financial licenses for transfers.