Significance of separate components of corporate culture in establishments of tourist branch

Bohdan Kaminskyi


Introduction. The role of separate components in the formation of the corporate culture of a tourist organization is researched. The essence of the main components of the corporate culture of the tourist organization is considered. Considerable attention is paid to the need to take into account the influence of personnel motivation on the formation of a corporate culture of a tourist organization.

Purpose. The purpose of the article is to prove the need to take into account the motivational aspects in the formation of corporate culture in the institutions of the tourism industry and study certain motivational components of corporate culture, which provides the image and profitability of tourism enterprises.

Method (methodology) of the work is based on the methodology of forming the corporate culture of the tourist organization, the methodology of work motivation and the application of motivational mechanisms to specialists in the field of tourism.

Results. Our research allows us to conclude that insufficient consideration of the role of staff motivation in shaping the corporate culture of the tourism organization is due to the lack of understanding of managers of the importance of the problem and requires further research. Subject to mastering the theoretical foundations of staff motivation and skillful use of motivational mechanisms, tourism professionals will be able to effectively influence the formation of corporate culture of the tourism organization in order to ensure its competitiveness, image and profitability.


corporate culture; tourist organization; personnel motivation

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Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

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