Evaluation of the effectiveness of measures to improve the management of tourism enterprises in the context of eurointegration

Tetiana Zaharova


Abstract


The article explores the tourism industry and the possibility of improving it. The functions, conditions and factors of tourism development are discussed. On the basis of research, problems have been identified in the development of theoretical and applied research in the direction of the formation and development of the tourism industry in Ukraine. For each country, tourism plays a significant role in stimulating economic development, not only directly in the tourism industry, but also in related industries and other sectors of the economy. The impact of tourism on employment, consumer demand and foreign exchange earnings was highlighted. The role of tourism in the development of the national economy cannot be overemphasized, but the tourism industry has objective prerequisites for its development based on historical, geographical, cultural and economic factors. Specific features of the development of the tourism industry have been identified with a view to identifying opportunities and obstacles to its further development on a long-term basis. The materials of the work are based on scientific works of leading domestic and foreign scientists, legislative acts and normative documents.

It has been established that stable development of tourism is possible under conditions of cooperation between the state and business. This is necessary for the design and implementation of programmes that take into account the specificities of the tourism industry. An analysis was made of the current situation in Ukraine and the need to create optimal, rational and advantageous conditions for development was identified. The management of the tourism sector in Ukraine in the context of globalization and Euro-European integration requires the search for non-traditional approaches and new views, the introduction of European norms and standards, that is, the improvement of methods of tourism management, Development and evaluation of models of tourism development in the national and regional economic development system. In order to predict the performance of the activity, the article considers the enterprise of the tourism industry for which it is proposed to use autoregression models, which help to determine the existence of autocorrelation with n-.Delays in purchasing activity of consumers of tourism services.


Keywords


tourism industry; efficiency; potential; autoregression model; tourism policy; purchasing activity

Full Text:

PDF

References


Ministerstvo infrastruktura Ukrainy. Evroinegraciya. Retrieved from: https://mtu.gov.ua/timeline/ Evrointegraciya.html. [in Ukrainian]

Kopets, H. R., and Kulyniak, I. Ya. (2020). Suchasni napriamy rozvytku pidpryiemstv u sferi turyzmu v Ukraini [Modern Directions of Tourism Enterprises Development in Ukraine]. Visnyk Natsionalnoho universytetu «Lvivska politekhnika». Seriia «Problemy ekonomiky ta upravlinnia», 4(2), 37-48. [in Ukrainian].

Demkiv, Yu. M., and Stukach, T. M. (2020). Ukrainska turystychna haluz u svitovomu seredovyshchi: adaptatsiia za umov vplyvu hlobalnoi mizhnarodnoi kryzy COVID-19 [Ukrainian Tourism Industry in the World Environment: Adaptation to the Global International Crisis COVID-19]. Biznes-navihator, 4, 18-25. [in Ukrainian].

Transnational corp. Retrieved from: orations in the global world economic environment. Retrieved from: https://ac.els-cdn.com/S187704281631120X/1. [in English].

Prokopyshyn-Rashkevych, L. M., Shadurska, B. O., and Petrovych, I. M. (2020). Industriia turyzmu v Ukraini: perspektyvni napriamy ta vyklyky suchasnosti [Tourism Industry in Ukraine: Prospective Directions and Challenges of Modernity]. Visnyk Natsionalnoho universytetu «Lvivska politekhnika». Seriia «Problemy ekonomiky ta upravlinnia», 4(1), 72-82. [in Ukrainian].

Brussels, Еurope’s best choice for business tourism. Retrieved from: http://www.investinbrussels.com/ en/index.cfm/news-events/news/brussels-europee28099s-best-choice-for-business-tourism. [in English]

Pro rozvytok turystychnoyi haluzi Ukrayiny [On the development of the tourism industry of Ukraine]. Retrieved from: http://narodna.pravda.com.ua/travel/5b5f15f4d5bbb/ [in Ukrainian].

Ofitsiinyi sait Derzhavnoi sluzhby statystyky Ukrainy [Official site of the State Statistics Service of Ukraine]. Retrieved from: http://www.ukrstat.gov.ua/ [in Ukrainian].

Ofitsiynyy sayt Vsesvitnʹoyi turystychnoyi orhanizatsiyi [Official site of the World Tourism Organization (UNWTO World Tourism Organization)]. Retrieved from: https://www.unwto.org/news/2020-worst-year-in-tourism-history-with-1-billion-fewer-international-arrivals. [in Ukrainian].

Oboznaб A. O. (2019). Analiz stanu rozvytku vitchyznyanoyi turystychnoyi haluzi u vidpovidnosti z mizhnarodnymy rekomendatsiyamy statystychnykh pokaznykiv [Analysis of the state of development of the domestic tourism industry in accordance with international recommendations of statistical indicators]. Efektyvna ekonomika – Efficient economy. Vol. 6.. Retrieved from: http://www.economy.nayka.com.ua/?op=1&z=7153 [in Ukrainian].

Marchenko, O. A. (2017). Kontseptualni zasady rehionalnoho rozvytku turystychnoyi industriyi [Conceptual bases of regional development of the tourist industry]. Ekonomika i suspilʹstvo – Economy and society, 10, 454–458. [in Ukrainian].




DOI: http://dx.doi.org/10.35774/econa2021.03.133

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Refbacks

  • There are currently no refbacks.




Copyright (c) 2021

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 

Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 


Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa


© West Ukrainian National University

© «Ekonomichnyy analiz», 2007-2023