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The competitiveness of the product as a part of competitive capacity of enterprises
Abstract
The potential of competitive printing companies is considered. Their most significant elements are identified. The essence of the methodological approach to the competitive potential of enterprises has been improved through the definition of competitiveness. It was analyzed the relationship of concepts "price-quality" and identified the influence of external and internal factors on the data values. The basic requirements to design products that can be measured by appropriate indicators are found out. The alternative combination of basic elements to enhance the competitiveness of the subsequent impact on the economic potential enterprises is determined. It has been identified that the competitive potential of the company should be seen as an important strategic task. The degree of competition determines the set of potential competitive advantage . Therefore, the formation and development of competitive potential are the main objectives of every business.
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Articles are distributed under Creative Commons Attribution International 4.0 (CC-BY-NC 4.0)
Science Works Journal "Ekonomichnyy analiz"
ISSN 1993-0259 (Print) ISSN 2219-4649 (Online) DOI: 10.35774/econa
© West Ukrainian National University
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