Social management as a technology of effective management

Abstract

Introduction. The article examines the features of social management as a technology of effective management. The art of social management comes to the fore and attracts the growing number of employers and employees of organizations and institutions. The principles of social management are outlined, which include: the principle of single-headedness in making managerial decisions and collegiality in their discussion; unity of influence of all management methods; the combination of branch and territorial management; priority of social directions in achieving strategic goals; scientific social management; forecasting the social development of the territory, organization; motivation; responsibility for the results of social management; cost-effectiveness and efficiency of management. The directions of social policy for use at the enterprise level by specialists and heads of the department for work with personnel are offered.

The purpose of the article is to investigate on the specifics of the work of units for the provision of social services, outline the prospects for their development both at the enterprise level and at the state level.

Method (methodology). Includes general scientific methods – elements of the theory of logic; methods of theoretical generalization and abstract; methods of comparison and grouping; classification method.

Results. As a result of the study, elements of scientific novelty were obtained, which are as follows: outlined the principles of social management, including the principle of unity in management decisions and collegiality in their discussion; unity of influence of all management methods; a combination of branch and territorial management; priority of social directions in achieving strategic goals; scientific social management; forecasting the social development of the territory, organization; motivation; responsibility for the results of social management; cost-effectiveness and efficiency of management; the directions of social policy for use at the enterprise level by experts and heads of department on work with the personnel are offered.

Thus, the practical significance of the study is to develop recommendations to ensure more efficient operation of the enterprise by intensifying social work both at the enterprise and at the state level.