The practice of digitalization of domestic agricultural enterprises

Abstract

The main theoretical and practical aspects of the digital transformation of agro-industrial enterprises are considered in the article. In the course of the research the levels of digitalization of agro-industrial enterprises were determined, where the transformation of production relations of participants in the digital transformation of agricultural enterprises is carried out. The main modern digital technologies used in agrarian business are systematized.
The specifics of digitalization of agro-industrial production depending on the segment of the digital economy, in particular, the sector of information and communication technologies and e-business infrastructure is determined; digital production and e-business, including industry, ie the processes of a business organization using computer networks; e-commerce, ie retail online sales of goods. The directions of digital transformation of agricultural enterprises are analyzed and the leading agricultural holdings of Ukraine that are leaders in digitalization are identified, in particular Kernel, Nibulon, Myronivsky Hliboproduct, UkrLandFarming, Astarta.
The role of effective digital strategy in the digital transformations of agricultural enterprises is proved. An example of "Agroprodservice" business digitalization strategy formation is considered.