Comprehensive integral assessment of competitiveness of resource potential of an enterprise

Nadjib Fertas


The current conditions of operation of Ukrainian enterprises are burdened by a number of negative trends that negatively affect the level of efficiency of their management and competitiveness, and therefore require appropriate research and development. The main purpose and main task of the article is to study the existing and develop an improved approach to a comprehensive integrated assessment of the competitiveness of the resource potential of an enterprise, taking into account today's features of its economic activity.

The article, based on the previously developed structure, proposes a multiplicative integrated indicator for assessing the competitiveness of the resource potential of the enterprise for individual components, which comprehensively takes into account all the aspects. For each component the number of the most significant partial indicators is determined with the corresponding calculation of normalized partial indicators of the respective component and coefficients of taking into account the impact (weight) of individual partial indicators on the effective integral value of the respective components of resource potential of an enterprise. Keeping this in mind, the quantitative values of indicators are estimated by comparing them with regulatory (recommended) values, or with the average ones in the industry, calculated on the basis of the data from leading companies in the field. Detailed formulas of calculations of the indicators characterizing each component of structure of resource potential of an enterprise according to the offered structure are resulted.

Using the data of financial statements, the calculation of quantitative values of the multiplicative integrated indicator of competitiveness of the resource potential of the enterprise is made.

Calculations of quantitative values of the complex integrated indicator of competitiveness of resource potential of an enterprise in the context of dynamics of intensity of markets of commodity products (pellets) of PJSC "Poltava GZK" are made according to the proposed formulas in the context of the criterion "marginal revenue – marginal costs" in retrospective of 2014-2020.

Based on the results of calculations there were built graphical interpretations of the dynamics of functional components in the integrated assessment of the adjusted level of competitiveness of resource potential of an enterprise, the dynamics of trends in the competitiveness of the resource potential of an enterprise on its effective integrated assessment and the dynamics of the complex integrated indicator of the level of competitiveness of the resource potential of an enterprise within the threshold limits for the data of PJSC "Poltava GZK".


competition; resource potential; enterprise; innovation; innovation needs; marginal revenue; marginal cost

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Science Works Journal "Ekonomichnyy analiz"

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