Marketing research of vegetable markets in Ukraine and the world

Alla Humeniuk, Olena Garmatyuk


Introduction. The article examines the situation in the vegetable market in domestic and foreign markets in order to analyze the supply of different types of vegetables market and the factors influencing them in the Ukraine.

One of the priority tasks in modern political and economic conditions is to improve the food supply of the population with food of own production, in particular vegetable products. There is a growing demand for vegetable products all over the world and in Ukraine. The vegetable industry is developing dynamically, but does not fully meet the needs of the population in providing quality vegetable products.

In order to make certain management decisions, businesses must have information about the market situation of vegetables in which they operate. Due to the lack of coherence with all parts of the marketing subcomplex, vegetable products are not competitive in both domestic and foreign markets.

The purpose of the article is to analyze the situation on the vegetable market in Ukraine and the world, the factors influencing them and study best practices for implementation in the national market.

Results. As a result of the study, two main groups of criteria for assessing market conditions are considered: economic and social. The world experience is analyzed, which proves that about 80% of agricultural products are sold in agricultural cooperatives. It is generalized that Ukraine is among the top seven world leaders in the gross production of melons and vegetables, but in terms of yield among the 20 most advanced countries in the world, Ukraine ranks only 15th. Thus, the practical significance of the study lies in the need to develop a perfect market for vegetable products in Ukraine, which involves the use of experience of developed countries with established civilized market relations, in particular on a cooperative basis.


conjuncture; vegetable market; marketing research; demand; supply; economic criteria

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Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

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