Complex estimation of enterprise competitiveness of hotel business

Liudmyla Vasylivna Bortnyk


Abstract


The place and role of hotel business in presentation of national tourist product of Ukraine have been considered. The essence of the definition of competitiveness of the hotel enterprise has been determined. The basic estimation methods of enterprise competitiveness of service sphere are systematized and united in four groups: graphic, matrix, calculation and combined. The method of complex estimation of enterprises competitiveness of hotel business, based on the analysis of three important components: the results of financial activity, competitiveness of hotel services and market position of enterprise in the intra-industry competition has been suggested. The hotel enterprises of the city of Odessa, which belong to the same strategic group of competitors, have been selected as objects of research. As a result of performed estimation the necessity of increase of the level of competitiveness of domestic hotel enterprises has been proved.

Keywords


hotel; enterprise competitiveness of hotel business; estimation methods; quality of hotel services; market share; market position

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References


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Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 


Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa


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