Innovation policy of banks in the market of banking services

Vasyl Onufriyovych Tkachuk


Abstract


The article deals with the comprehensive research of theoretic & methodological aspects of innovative bank activities on the market of banking service. The authorhas substantiated the decisive role of active innovative activity to achieve the competitive advantages on the market. The banking innovations are defined. The main types of innovative policy are analyzed. The article deals with the peculiarities of bank’s innovations which  help to conduct more effective innovative politics. Classification features are analyzed critically and some information is added to them. The reasons of their occurance,  the producent of innovations, their state and duration of positive effect of implementation are taken into consideration. It has been underlined the necessity of minimization of innovative rinks on the stage of making decisions about the choice of innovative project. The internal and external factors of innovation policy are identified and it has been set the correspondenceof  its forms to a specific set of tools. The author has verified the reinforcement of governmental role in innovative policy by means of elaboration of strategy for development of financial service market.

Keywords


innovation policy; banking innovation; market of banking services

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References


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Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 


Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa


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