Methodical approach to assessment of the development level of the recreational potential of a region

Abstract

The article deals with the analysis and systematization of the existing methodical approaches to assessment of recreational and other similar kinds of potential. Their advantages and disadvantages have been extracted. Within the framework of the research, the author discoveresthat most scientists in the process of evaluation of the recreational potential of the region (RPR) tend to resource approach. In the process of forming its own methodology for assessing the level of development of RPR author uses this approach, but at the same time it offers to complete it with indicators that characterize informational component of the RPR, namely by the peculiarities of creation ofregion's image and also implementation of its promoting; by efficiency indicators of interested key parties whichare directly related to the recreational field and ensure the development of RPR, and also data as for the competitive advantages possessed by region and recreational area that operates in it. On the basisof above determined indicators there has been substantiated рersonal method of assessment of the development level of recreational potential of region. It consists of realization of integrated diagnostics of the recreational potential key elements by means of formation and calculation of indices system. Interpretation of the obtained results is suggested to be realized by means of the graph-analytic method.