The features of usage of strategic management tools for complex assesment of company’s financial activities

Abstract

The theoretical and practical application aspects of the matrix of financial strategies have been considered in the paper. This strategic management tool is used for evaluation of financial performance of the company.  The matrix of financial strategies has been developed by French scientists Franshon and Romano. It is one of the most effective methodologies for assession and correction of  financial development of the company. This method allows to analyze options for further changes in its financial strategy. The strategic financial position of JSC "Zaporizhstal” is analyzed by using the matrix. The financial-economic result of the enterprise in 2012 is negative and enters the deficit zone. Several recommendations for using the matrix are proposed. First of all, the company should pay attention to the growth rate of profitability and the turnover growth rate. Correction of the turnover rate and the return on capital rate would provide the opportunity to improve financial performance.  Secondly, the company should consider the ability to manage payable and receivable accounts. As a result of the research there have been identified the advantages and disadvantages of this method and made the conclusions about the appropriateness of its usage. However for a comprehensive assessment of financial performance it’s necessary to use all strategic management tools.