Functioning of the mobile (off-wire) internet in Ukraine on the example of the telesystems of Ukraine «People Net»

Abstract

In the article a market of the Internet providers of Ukraine is considered, dynamics is studied and a market forecast of the mobile Internet is done. Basic criteria which are followed by buyers while choosing off-wire Internet are analysed. The research gives possibility to expose an objective situation on the market of Internet providers of Ukraine. The optimum price policy of providers of off-wire Internet will enable to maximize not only income of these enterprises, but also to optimize quality of the Internet services. The presence of competition on the market of services results in increasing quality and quantity of the services of the providers of off-wire Internet in Ukraine. As the result of research there has been stated that the basic criteria in the choice of provider of off-wire Internet are reviews of users on sites, forums and acquaintances.