Concept of strategic management of Lugansk region agricultural enterprises

Abstract

Introduction. The determining factor of the development of any enterprise is a strategy formed by its leadership that can achieve a certain goal. In a competitive environment that strengthens on regional agricultural market, where one wrong move could cost you significant losses, and sometimes even the enterprise bankruptcy, the time of intuitive decision making based on the subjective choice of directions and ways of market participants gradually passes away. The problem of choosing a clear and coherent strategy, policy and strategic management planning for each company separately and for the industry as a whole raises sharply.

Purpose. The aim of the paper is the theoretical justification of the concept of strategic management of agricultural enterprises of Lugansk region. Setting of the goal has identified the need to develop the purposes of the mentioned concept and new approaches of agricultural enterprises management.

Method (methodology). Theoretical and methodological basis of the study is the dialectical method of cognition and systematic approach to the study of economic phenomena and processes, research work of national and foreign scientists-economists regarding strategic approach to the management of enterprises.

Results. Studies have shown that the concept of agricultural enterprises of the region is to develop strategies and tactics of their behavior in the market. In the course of the study, a typical concept of strategic development of agricultural enterprises is developed. It includes such strategic management objectives as: to improve efficiency and ensure the development of agricultural enterprises; to increase the share of income of agricultural enterprises in the budget area; to provide food security. It is proved that the realization of these goals will contribute to the concept of sustainable use of resources and obtaining of competitive products, growth of welfare of the inhabitants of the region, and timely and objective control will increase the effectiveness of planned activities.