Analysis of production and marketing activities in enhancing the competitiveness of enterprise

Iryna Volodymyrivna Spilnyk, Olha Mykhaylivna Zahorodna


The essence of the "entity’s competitiveness"concept is considered. The content and sequence of competitiveness management process is considered. The importance of analysis as an applied activity in the management contest is revealed. Basic aspects of strengthening of the company’s competitive position are characterized and completed. The priority of production and marketing activities for strengthening of the enterprise’s competitiveness is grounded. The evaluation indexes and factors of production and marketing activities are systematized. Their detailed description is given. The method of problem areas diagnosing of production and marketing activities by the key indicators is offered. The importance and objectives of the analysis of the company’s value are clarified. The content of informational providing and the organizational forms of production and marketing analysis are characterized. 


competitiveness; competitive position; competitive advantages; management; management functions; analysis; production and marketing activities; the effectiveness; diagnosis; evaluation; search; indicators; parameters; factors; reserves; range; structure

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Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

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