Strategy of financial security of the company

Abstract

Introduction. Financial security of the company acts as an important factor in the successful operation of any enterprise. Unfortunately one of the most common causes of instability of enterprises is the absence of an effective system of financial security, so the need for its formation at the enterprises is significant. Therefore, the negative effects of the impact on the financial security of both external and internal factors require the formation of a strategy to ensure financial security, which should be based on the overall strategy of the enterprise.

The aim is to consider the features of the strategy of financial security and, in particular, certain methodological recommendations for developing a strategy in order to ensure the financial security of the enterprise.

Method (methodology).  The theoretical methods and scientific methods have been used in the research (analysis and synthesis, generalization and abstraction, etc.).

Results. It has been presented a variety of approaches to the definition of "strategy". The dominant strategies within the financial security are considered, namely,  to ensure profitable growth of its own capital; the formation of financial and economic resources; financial and economic stability; security of investment activity, neutralization of financial and economic risks, security, innovation, the protection of its competitive position, the anti-crisis strategy. There is the block diagram of guidelines for developing the strategy to ensure the financial security of the enterprise. It has been analyzed the net of financial security company, which includes such possible states of financial security as a normal financial security of the enterprise; unsustainable level of financial security; critical level of financial security; crisis level of financial security; absolute financial security of the enterprise. The features and the algorithm of development of strategic maps are determined.