Method of assessment of development of banking services of regional markets

Olena Kostiantynivna Gomanyuk


Introduction. The article is devoted to the evaluation methods of regional banking market. The need for the study is determined by the acute need of elaboration of this range of issues, in order to improve the planning and management of banking on the regional level.

Purpose of the article is a study of methods for effective evaluation of the development of banking services of regional markets. They are based both on  scientific achievements of scientists and their own theoretical work.

Method. In the process of writing the article the techniques and methods of statistical analysis for quantitative and qualitative assessment of the level of regional banking markets are used. The methods of grouping and comparison, index and graphic and comprehensive assessment method are applied.

Results. In the process of writing of the research the certain characteristics have been selected. They have become the basis for the assessment as the most meaningful and decisive influence on the development of the regional banking market. Laying in the regional market and bank cuts certain criteria, the main directions of research are outlined. They together with properly selected parameters have become the matrix part of methods. On the basis of of the above mentioned structural components it has been done the conditional division of the sphere of analytical study onto the analysis of development of the regional and market cut combined with banking.

The analysis of territorial providing by banking institutions, their availability to consumers and research of specialization as for the providing of  banking services has been applied.On the market cut the method of estimation is based on patterns and trends of socio-economic development as the direct point of formation and functioning of regional markets for banking services. It has been given the economic meaning of the term "market". It provides the assessment of available market relations.


region; market; regional market; banking market; regional market for banking services; banks; banking; territorial security and availability; specialization; concentration; demand; supply

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Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

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