Indices and factors of competitive environment development of agricultural enterprises

Abstract

From the state, structure and dynamics of the competitive environment in the agro-food market depends on the effect of competition between entities of competition, which in turn promotes the efficient allocation of resources; to better meet the diverse needs of consumers; inflow of foreign capital in the Ukrainian economy and reduces the decrease of its own financial resources in order to find the most favorable conditions for their investments; enhance the country's status in the international division of labor.

It can be called a competitive enterprise that owns and effectively uses its own competitive advantages in different areas of activity in the market. Therefore, the definition of (evaluation) the competitiveness of enterprises is one of the most important in the management of agricultural enterprises. At the same time there is a need assessment of various activities of the agricultural enterprise, which makes the complexity and multidimensional nature of the process. Especially agricultural products, formed part of a system of indicators, dependence on the conditions of the market environment and other factors also influence the process of determining the level of competitiveness.

The goal - to improve methods of evaluating the impact of volatility and competitive environment for the operation and development of the agricultural enterprise.

Results. It explores the concept of competitiveness of the enterprise; improved methodology for estimating the level of competitiveness of the enterprise; Approaches to the justification and the choice of targets, indicators and evaluation criteria with respect to different subjects of the competitive environment