Key aspects of innovative development of enterprise

Abstract

Purpose. The purpose of this article is to outline the characteristics of innovative development of the company in terms of structure–innovative reforms in Ukraine's economy, to ground the need for a creation of the investment attractiveness of the modern enterprise.

Research methodology. Fundamental research of iformation society and knowledge of economy, theories of innovation and the creation of employment and social capital have become the theoretical basis for research. Normative and legal acts, materials of authorities of Ukraine, statistics of State Statistics Service of Ukraine, the research materials of international organizations, the results of scientific works of Ukrainian and foreign scientists, methods and data on the Internet have become the information base of research.

Results. The theoretical basis for the formation and development of innovative enterprises attraction are considered. The necessity of taking into account the various factors influencing the development of innovative enterprises is proved. It has been grounded that the investment attractiveness of the company is an integral characteristic of separate enterprises as the objects of future investment from the point of perspective, scope and prospects of marketing, effective use of assets, their liquidity, solvency and financial condition of the state. For evaluation of investment attractiveness we can use various financial indicators. Their combination is determined by the objectives and depth of financial analysis. These indicators are the reversibility of assets, return on equity, financial stability, liquidity of assets.

Scientific novelty lies in the deepening of theoretical concepts and developing scientific and practical recommendations for the formation of investment attractiveness of the company that provides innovative development and effective solution of problems which relate to the financial stability of the company and minimization of thefinancial risks.

The practical significance of the results is that the stated terms and conclusions can be used to groundthe basic ways of innovative enterprise development. Their implementation will strengthen investment attractiveness.