Adaptive capacity of an enterprise in competitive environment

Abstract

Introduction. In the modern conditions of menage the development of external environment is accelerating rapidly. Therefore the acute problem for enterprises is determination of adaptation potential and competitive edges in functioning of industrial enterprises in the conditions of adjustment to the changes in a competitive environment. Taking into consideration the particularities of adaptation potential of every enterprise will allow chief executives to react quickly to the changes that take place in the society and to maintain its competitive market position.

Purpose. The subject-matter is process of determination of adaptation potential and its interrelation with competitive environment at industrial enterprises in order to achieve competitive edges.

Results. The research aims to elaborate practical recommendations in relation to determination of adaptation potential of industrial enterprises for providing steady enterprise operation in competitive environment.

It has been conducted the elaboration of theoretical and methodological issues in order to determine the adaptation of potential from the positions of system approach and generation of adaptive strategy for development of industrial enterprises and assessment of competitive advantages in competitive environment.

The content of the concept of adaptation has been analyzed. The peculiarities of the process of adaptive management strategy are determined. Its role in successful enterprise operation is highlighted. On the basis of system approach the list of factors that influence enterprise adaptation has allowed to classify enterprises into certain groups.