Features of mechanism of marketing information system of the construction materials manufacturers

Abstract

In the article the structure and mechanisms of marketing information systems of building materials manufacturers are considered. The tools for collection and analysis of the information on the components of the subsystem are enumerated. We have provided the examples of using specific procedures for the analysis of secondary and primary information system. The subject of this article is the mechanism of marketing information system of building materials manufacturers. The purpose of the article is to develop market monitoring by enterprises producing construction materials and tools for its operation in the context of marketing information system. The paper uses the method of analysis and synthesis, method of abstraction, system method, and structural and functional method.These methods make it possible to determine peculiarities of the marketing information system of building materials manufacturers. The rapid change in market trends requires from building materials producers to organize the environmental monitoring, prediction of future trends in demand and changes in consumer preferences regarding the threats associated with political, economic factors and the actions of competitors. For timely reaction to market challenges it is necessary to create a marketing information system on the enterprises and to provide the mechanism of interaction of its subsystems.