Analysis of competitive strategies of TNCs in conditions of globalization of economic activity

Oleksii Yuriiovych Bilenkyi


Introduction.Transnational corporations, which make a diverse impact on the functioning of the world economy and state of economic entities and subsystems, take a special place in the modern global market.

With the globalization of TNCs operations the link between competitive advantages of the entire corporation and competitiveness of the country of the parent company becomes weaker. TNCs are increasingly using global competitive advantages. Nowadays the strategy of transnational corporations is characterized by the desire to form the networks of inter-enterprise relations of regional or global scale. The scientific researches, development, production, distribution and sales are ingrated  within these relations.

The purpose of this paper is to analyze the main strategies of TNCs and alternative ways of corporation’s behavior, to identify the key tools for improving the competitiveness of TNCs.

Results. Strategic development of enterprise in  the modern world is multivariate one. It is definitely aimed at the successful overcoming of uncertainty of the business environment, the maximum reduce of the costs through aggravation of competition, the increase of cost of innovation and the achievement of operational flexibility. In order to enter the international markets the national company should be guided by strategies of creating competitive advantages.The presence of TNCs in domestic markets creates additional incentive for the growth of products and the increase of the quality of products and services of domestic companies. Simultaneously is appears the possibility to use the experience, technology and sales strategy, in particular those that have been tested in other countries.


globalization; TNC; competitive strategies; innovations; SWOT-analysis

Full Text:



Adrianov, V. D. (2007). Modern tendencies of TNCs development and management. Problems of management theory and practice, 1, 14-18.

Ansof, I. R. (2006). The new corporate strategy. Moscow: Alpine business books.

Gradov, S. I. (2001). Risk and choice of strategy in business. Moscow: MSHL

Krugman, P. R. (2000). International economy: theory and practice. Moscow: Unity.

Porter, M. E. (2005). Competitive advantage: how to reach high result and ensure its sustainability. Moscow: Economic science.

Bazylevych, V. D. (2013). The modern economic theory: in the search of new paradigm. Bulletin of Kyiv National Taras Shevchenko University, 146, 5-7.

Levitt, T. (1983). The Globalization of Markets. Harvard Business Review, 61, 90-102.

Inkpen, A. C., Ramaswamy, K. (2006). Global strategy: creating and sustaining advantage across borders. N.Y.: Oxford University Press.

Goshel J. P., Noyria N. (1993). Horses for Courses: Organisation Forms for Multinational Corporations. Sloan Management Review, 23-25.

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.

Copyright (c)


Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 

Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa

© West Ukrainian National University

© «Ekonomichnyy analiz», 2007-2023