Estimation of tourism impact on national economy

Abstract

The success of a significant number of business, sport and cultural events over the past decade has influenced the increase in tourist flows to Ukraine, and, in particular, to some of its regions. Lviv region takes the leading position among all of them. Analysis of the dynamics of entry of foreign tourists in Ukraine for the last 15 years demonstrates the dependence of their flows of certain factors. The main one is the political situation in Ukraine. Also, statistical data show that the conduct of specific activities (e.g. business, sport or cultural events) leads to the increase in tourist exchange with some countries, sometimes even against the general trend.

Purpose. The purpose of the article is a study of tourist flows, development of practical proposals for the enlargement of tourism cluster, identification of the nature of the impact of tourist exchange between foreign countries and Ukraine on, determination of measure of perception of our country abroad, reformation of tourism policy for needs of formation of the strategy  for the development of tourism organizations and tourism in general.

The method (methodology). For an objective and thorough investigation we have used the following methods: method of systems analysis, method of sociological surveys, structural and functional method, and method of statistical analysis.

Results. The dynamics of tourist flows to Ukraine and directions for their use are analysed. The main factors influencing the amount and structure of tourist flows Ukraine and the world are determined. The evaluation of their role in the economic growth of Ukraine has been carried out. The basic problem of forming tourism policies are revealed. The main areas of revitalization of local authorities to ensure the growth of the tourism industry are outlined.