Conjunctural reserves monitoring of effective management of light industry enterprises

Abstract

Introduction. The ability to use favorable market conditions, or resist their negative tendencies is one of the key factors of successful business activity of enterprises of light industry in Ukraine today. Such beliefs are clearly confirmed by comparison of increasing the scale of their business operations and increasing the exchange rate of the national currency when the latter has contributed to the significant reduction of competitive pressure from foreign manufactures. However, it should be noted that the practice of short-term reserves usage of commercial operations is not widely spread in the system of management goals, objectives and strategies of domestic light industry. It is obvious that convincing reasons and conditions objectively contribute to the conservation of the status. Among them there are such widespread reasons as the lack of experience, logistics, finance and credit resources, labor; lack of the necessary volumes of resources; focus on the current management with the simultaneous rejection of strategic management. And there are some specific ones as well: the lack of professionals able to implement adaptation policy to market conditions.

The last one, the inability to adapt to market conditions, becomes one of the key unresolved issues of business activity of enterprises of light industry in Ukraine.

Purpose. The  purpose of the article is to monitor the ability of light industry enterprises in Ukraine to implement the tasks of adaptation to market conditions, the availability and the real state of its monitoring.

The method (methodology). The data of light industry enterprises of Ukraine, the author's personal survey of enterprises specialists and a priori analysis of necessity of the  presence of monitoring systems within their comparison with the hypothetical reference needs have become the basis of the article.

Results. The shortcomings in the implementation of the policy of light industry enterprises in Ukraine in adaption to market conditions in the monitoring system of the latter and the functioning of its particular elements are established. The results of the analysis can be used for the formation of the monitoring system of market conditions of light industry.