Formation of destination brand image in realities of modern Ukraine on the basis of the implementation of

Lyudmyla Viktorivna Malik


Abstract


Article is devoted to the problems of formation of brand image of tourist destination. The main factors that contribute to success of branding area are determined. The main stages of destination image are grounded. The influence of the socio-political situation in Ukraine on the development of CSR in the fields of culture and tourism is analysed. The basic stages of interaction between CSR-business and development of brand image are defined.


Keywords


brand image; a tourist destination; the socio-political situation; branding area; security area; regional management; local and global brand

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References


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Articles are distributed under Creative Commons Attribution  International 4.0 (CC-BY-NC 4.0) 


Science Works Journal "Ekonomichnyy analiz"

ISSN 1993-0259 (Print)  ISSN 2219-4649 (Online) DOI: 10.35774/econa


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