The grounding of necessity of specialisation of marketing activity in the food industry

Abstract

The article carefully considers the concepts of marketing. They are as the following: the obtaining of the information at the request of the carriers of solvent demand, the supply of goods according to the request, the marketing of social-ethical direction (not to harm the health and lives of consumers). Lists of the community and government organizations that regulate the quality and characteristics of the products around the world and Europe are disclosed. The reasons of the necessity of the specialization of marketing activities in the food industry are determined.